Blended scoth whisky manufacturers Chivas have collaborated with one of the biggest names in UK Rap, Stefflon Don, for a limited edition bottle design. The collaboration was inspired by the rapper’s upcoming debut album, ‘Island 54’, featuring bold blue and pink colours as well as tropical illustrations of palm trees.
The Chivas 12 x Stefflon Don collaboration is part of Chivas’ continued ‘I Rise, We Rise’ campaign, with the brand hoping to inspire a new generation of scotch whisky drinkers through working with some of the most recognisable artists in our scene. The bottle is complete with a neon font featuring Steff’s signature, and will be available online as well as in the likes of Tesco, Sainsbury’s, and Morrisons.
Speaking on the collaboration, Stefflon Don said:
“Everyone knows I’m a fan of Chivas, so I’m glad the news is finally out there that we’ve teamed up to drop our own bottle inspired by my new album. Island 54 is a celebration of the diverse cultures and artists that inspired me on my journey, and this is what our collab is about.
It’s more than just whisky and music, it’s about us sharing the same ethos around working together to carve your own path to success and celebrating the melting pot of cultural influences that inspire us to create something unique. The design is also pure summer vibes – the label, the colours, the artwork – everything about it is a true work of art and only the start of our journey – watch this space!”
