With 50 years of history to their name, this month has marked the official relaunch of Product of New York (PONY) by Batra Group – who intend to honour the lineage of the brand in an elevated environment whilst continue to reflect the original founder Roberto Muller’s vision of showcasing the unique energy, people and culture of New York City.
Offering a wealth of cultural and sporting significance, the history behind the brand stretches back – from Pele wearing PONY football boots to Spudd Webb winning the NBA dunk contest as its shortest ever entrant – the brand is enriched with iconic moments within the sport and street world.
‘The Fall / Winter 23 collections features the iconic M100 sneaker as it’s focus, offering a full elevated, full grain leather iteration of the iconic 80’s basketball shoe. Re-launching in both OG and seasonal colour-ways with materials and construction updated and improved for the contemporary market – much like the Product of New York brand itself, the M100 represents the pinnacle of refinement while carrying all of the energy and attitude of New York City’.
With the market share sky high in the basketball and retro streetwear cultural space, the Product of New York brand aims to act as a vehicle of exploration of all things NYC, showcasing the best and brightest across the spheres of fashion, music, art and culture – while building an interactive community of tastemakers and creatives across Europe.
