In their first collaboration, Beats By Dr. Dre and fashion innovators Daily Paper have launched a special edition of Beats Studio Buds. Bringing in one of UK Rap’s biggest names, Unknown T that follows his musical journey starting in his bedroom and ending with a performance. The inspiration behind the lightweight earbuds that boast of noise cancellation and 24h battery life, was inspired by New York City’s 80s and 90s Hip-hop and graffiti scene.

“Working with Beats has always been on our wish list of collaborations. It’s also an extension of the current SS22 collection which is inspired by hip-hop culture,” Says Abderrahmane Trabsini, Co-Founder and Design Director of Daily Paper.

The campaign directed was directed by the multifaceted Ciesay from Places + Faces, which shows the influences of music in someone’s journey.

Watch the campaign below!