Black Pound Day launches tomorrow, on Saturday June 27th. The initiative encourages mass support and awareness on the road to increasing the UK Black economy. As a direct solution to the systematic racism that looms over the United Kingdom and oppresses the Black community.

Founded by Solid Crew’s – Swiss, who’s objective is to grow the value of our infrastructure, create empowerment and motivation for the Black community; by replacing everyday purchases with products from Black-owned businesses, once a month – either spending locally or online with UK Black-owned businesses.

A statement from the official website reads: “The day is also an opportunity to find out how everyone can support Black businesses over the long-term. So don’t forget to share brands that you love, businesses that you can’t live without and make sure to hashtag #BlackPoundDay.”

For more info on where to shop on Saturday, check out blackpoundday.uk.